Reputation: Realizing Value from the Corporate Image by Charles J. Fombrun

Reputation: Realizing Value from the Corporate Image



Download Reputation: Realizing Value from the Corporate Image



Reputation: Realizing Value from the Corporate Image Charles J. Fombrun ebook
Publisher: Harvard Business Review Press
Page: 441
ISBN: 9780875846330


Good reputations, says Charles Fombrun, create wealth. In this thoroughly accessible book, Fombrun shows that by developing strong and consistent images, well-regarded companies generate hidden assets - or reputational capital - that give them a distinct advantage. Reputation examines how companies in a variety of industries, such as international fashion, investment banking, packaged goods, and even U.S. business schools, compete for prestige and achieve celebrity. Vital, relevant, and readable for professionals in public, community, investor, and employee relations as well as brand and marketing managers and senior executives.

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